the Urban juicer company

The Urban Juicer company

Our mission

We at the The Urban Juicer believe that our food can be beautiful inside and out. Food that is good for you can taste good too- all by itself, no fillers or additives. We strive to let the beauty of nature shine by offering healthy food options and spend loving time creating new and exciting recipes.

Our Vision

We believe that consumers have a right to expect healthy options in the market of fast food. We believe in providing exceptional quality in the food that we create as we continue to develop inspired, whole food recipes without additives or preservatives. We believe that creating healthy food options creates better communities and is a crucial part of the balance of growth and well-being in our nation.

Our Juice

At the Urban Juicer, we want to make the juice that’s right for you. We love being able to offer you a completely customizable juicing experience, every time you come in. We believe that the freshest fruits and vegetables make the best juice. Juice should never be cooked. Pasteurization kills vitamins, minerals, and live enzymes. Here at the Urban Juicer, we like to say, “Don’t settle for juice that doesn’t settle.” Only additives can prevent the natural settling process that occurs in juice, and who wants to drink additives?

Make The Urban Juicer Part of Your Life

maintaining a diet rich in whole foods and natural produce is the best way to maintain a healthy body and mind. We thrive when we live a healthy, balanced lifestyle, but at The Urban Juicer, we recognize how difficult it can be to maintain your healthy, whole food diet, when you’re busy and on the go. Let us help! Juicing is a super punch of nutrition that allows you to maintain your busy lifestyle and still get the nutrition your body needs.

Connecting with our Customers

The folks who make your juice live in the juicing world, they are knowledgeable and actively juicing themselves. It’s not just a job, it’s a calling, and we continue to work with our employees to discover new inspirations everyday. We are inspired as we see our customers get healthier and find more balance. Our clients’ health and nutrition is our highest priority. We have a team of juicers that are committed to providing professional nutritional guidance as you discover how juicing works best for you.

My view.

I think that the Urban Juicer is a company that takes its roll to promoting healthy living very seriously and for wanting product placement, it is a good place to start.

My Finale of Mr.nutcase Evaluation

The Mr. Nutcase company (my clients in question) are graphic design specialists who make art designs for various clients such as the general public who want personalises designs for everyday domestic objects from mobile phone cases to crash helmets. I was asked to create a new tablet or phone cover design inspired by a hobby of our choosing. 

Since I did my designs based around star wars. So my designs are mainly to anyone who likes Star Wars at any age and either Male or Female.

The research I did included looking at the Mr. Nutcase Company and their designs they do for whoever pays and the same from I Love Dust.

 

I did have to do some designs on paper of the first ideas and then refined by scanning and using computer software. I used adobe Photoshop and Illustrator as my computer editing software. My development of 2 of my 3 designs looked suitable of a pattern so I duplicated and rearranged my designs into a pattern. I also change the colours of the designs to make my patterns more vibrant and lively.

2 of my designs were made using various shapes, which were created to my designs. This meant experimenting with different shapes, some of the shapes worked and some didn’t.

 

DESIGN 1 = MOSAIC SITH EMPIRE SYMBOL

This is my first attempt. I drew my design on paper and then designed it in Photoshop. I used a variety of shapes to make the symbol. With my symbol complete, I made a zig and zag pattern of black and red. The down side is it did take time to make but it was worth it in the end. This would be successful for my target audience because it won't just appeal to Star Wars fans, but to other audiences as my symbol has the likeness of the spokes of a wheel or the pattern of Spanish and Italian mosaic tiles. I like this because it is spectacular to look at. I could improve on it maybe by using pastels, outlining the shapes or using different shapes. 

 

DESIGN 3 = MILLENIUM FALCON

This is my final attempt. I drew my design on paper and then scanned it into the computer. I used illustrator to used path trace to draw the outline of each shape to colour the shapes in. This would be successful for my target audience because it would appeal to Star Wars fans as the outline of the MILLENNIUM FALCON is recognisable. I like this because it has cartoon qualities . What I don't like about it is that it looks basic. I could improve it by added realistic affects like shadows and textured pattern. 

 

DESIGN 2 = CHECKERBOARD OF 2 COLOURED R2D2S

This is my second attempt. I drew my design on paper and then designed it in Photoshop. I used a variety of shapes to make the R2 D2 shape. With my R2 shape complete, I made a checker board pattern and used white and red - white and blue. This would be successful for my target audience because it would appeal to Star Wars fans as it is easily recognisable. There isn't a lot about it that I don't like about it. I like this design because it is good and easily laid out. I could improve it by design it a collection of individual characters.

My overall conclusion is that I think I've met the brief and that my designs are good for any phone or tablet case.

Mr. Nutcase research

The Mr. Nutcase company are graphic design specialists who make art designs for various clients such as the general public who want personalises designs for everyday domestic objects from mobile phone cases to crash helmets.

The research I did included looking at the Mr. Nutcase Company and their designs they do for whoever pays 

MY PROTOTYPE DESIGNS

introduction; I was asked to create a new tablet or phone cover design inspired by a hobby of our choosing. I was inspired by Star Wars and below is 3 of my designs that i hope would appeal. So my designs are mainly to anyone who likes Star Wars, any age and Male or Female.

DESIGN 1 = MOSAIC SITH EMPIRE SYMBOL

This is my first attempt. I drew my design on paper and then designed it in Photoshop. I used a variety of shapes to make the symbol. With my symbol complete, I made a zig and zag pattern of black and red. The down side is it did take time to make but it was worth it in the end. This would be successful for my target audience because it won't just appeal to Star Wars fans, but to other audiences as my symbol has the likeness of the spokes of a wheel or the pattern of Spanish and Italian mosaic tiles. I like this because it is spectacular to look at. I could improve on it maybe by using pastels, outlining the shapes or using different shapes. 

DESIGN 3 = MILLENIUM FALCON

This is my final attempt. I drew my design on paper and then scanned it into the computer. I used illustrator to used path trace to draw the outline of each shape to colour the shapes in. This would be successful for my target audience because it would appeal to Star Wars fans as the outline of the MILLENNIUM FALCON is recognisable. I like this because it has cartoon qualities . What I don't like about it is that it looks basic. I could improve it by added realistic affects like shadows and textured pattern. 

DESIGN 2 = CHECKERBOARD OF 2 COLOURED R2D2S

This is my second attempt. I drew my design on paper and then designed it in Photoshop. I used a variety of shapes to make the R2 D2 shape. With my R2 shape complete, I made a checker board pattern and used white and red - white and blue. This would be successful for my target audience because it would appeal to Star Wars fans as it is easily recognisable. There isn't a lot about it that I don't like about it. I like this design because it is good and easily laid out. I could improve it by design it a collection of individual characters.

Research of 3 artists

SIXEART or Sergio Hidalgo Parades is a contemporary artist from Barcelona. He developed from graffiti and from this, he moved on to do sculpture & studio painting in a surrealist, childlike style.

His use of colour is off the scale as he uses lots of bold colours and draws using lines and shapes. I think his artworks are brilliant, I particularly like the contemporary ones such as the second and forth pictures shown below.

Blu is the pseudonym of an Italian artist who keeps his real identity concealed. He was born in Italy and has been active in street graffiti since 1999. He is renowned all around the world. He uses surrealist tradition and is highly controversial. Some of his artworks have been censored in the USA because of that. Blu is a painter in the landscape, urban or industrial areas. He is skillful use of the digital media and his main theme of artworks is distortion of human figures in massive proportions. I think that his artwork are good and so is his use of more colours. my eye is drawn to the art and the colour all in the same time.                           

Banksy is a pseudonymous English graffiti artist, political activist, film director, and painter.

These are examples of artwork by Banksy. his artworks comprise of dark humour and stencilling. It has been featured on walls, streets, and bridges of cities throughout the world. He has been inspired by artists, musicians using 3D with Massive Attack band as his main inspiration. His colour range  is a select few, mainly black and white with bold colours such as red and blue. I think that his artworks are good but can be more colourful.

Evaluation of the Juice Squad

Evaluation

I have been appointed by a smoothie company called the Urban Juicer, the plan was to create card mascots called the Juice Squad.  The idea is that these mascots would appeal to young children in order to promote a healthy lifestyle and expand customers in the future.

1.             Before I started, I had a look at three artists; Banksy, Blu and Sixeart and their artworks. Some of their ideas inspired me to create the colours and shapes for my own designs. My main inspiration was the artworks done by Sixeart because he uses a range of patterns, bold colours, and uses simplicity in arranging the layouts of his artworks – which is what I set out to provide.

2.             The design blueprints were quite simple though there was difficulty with the fruit types and the names of the mascots. I came up with 11 designs.

3.             The design on the computer-using Illustrator was tricky to start with but then I did fathom it out.

4.             I came up with one of the designs from my prototypes.  I had to combine fruit with music.  I thought of the song artist Adele and then thought of a fruit that matches and Apple fitted the bill so it was to be named Apple Adele. This aims to appeal to promote fruit that they might sell with Apple being a fruit and Adele is a musician so it promotes music (that young people might like) at the same time.

5.             I printed it out, cut it out and stuck it all together. My mascot “Apple Adele” is done, made and ready for action.  My card mascot has the green colour of apple but I made it look human-like. It has hair that looks like apple leave patterns in order to achieve a vibrant and positive promotion of healthy living, which is what the company commissioning this wants and demands.

Overall, I was pleased with my efforts and I’ve looked at similar items on the market, my designs would make a fine edition to this market.